{"id":4117,"date":"2025-04-21T22:47:25","date_gmt":"2025-04-21T20:47:25","guid":{"rendered":"https:\/\/biskoui.ch\/blog\/google-consent-mode-v2-basic-or-advanced-mode-whats-the-difference\/"},"modified":"2025-04-22T20:01:28","modified_gmt":"2025-04-22T18:01:28","slug":"google-consent-mode-v2-basic-or-advanced-mode-whats-the-difference","status":"publish","type":"post","link":"https:\/\/biskoui.ch\/en\/blog\/google-consent-mode-v2-basic-or-advanced-mode-whats-the-difference\/","title":{"rendered":"Google Consent Mode v2: Basic or Advanced Mode, what&#8217;s the difference?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4117\" class=\"elementor elementor-4117 elementor-4056\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c55b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c55b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13cd96f\" data-id=\"13cd96f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e93a469 elementor-widget elementor-widget-spacer\" data-id=\"e93a469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cabc6a elementor-widget elementor-widget-post-info\" data-id=\"4cabc6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d17cca2 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/biskoui.ch\/en\/blog\/author\/gilles\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tGilles\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fabcb4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/biskoui.ch\/en\/blog\/2025\/04\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M112 0c8.8 0 16 7.2 16 16V64H320V16c0-8.8 7.2-16 16-16s16 7.2 16 16V64h32c35.3 0 64 28.7 64 64v32 32V448c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V192 160 128C0 92.7 28.7 64 64 64H96V16c0-8.8 7.2-16 16-16zM416 192H32V448c0 17.7 14.3 32 32 32H384c17.7 0 32-14.3 32-32V192zM384 96H64c-17.7 0-32 14.3-32 32v32H416V128c0-17.7-14.3-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>21.04.2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db4d2bf elementor-widget elementor-widget-text-editor\" data-id=\"db4d2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since July 31, 2024, <strong data-start=\"336\" data-end=\"362\">Google Consent Mode v2<\/strong> has been mandatory for Swiss company websites that use <strong data-start=\"421\" data-end=\"443\">Google Analytics 4<\/strong>, <strong data-start=\"445\" data-end=\"459\">Google Ads<\/strong> or other Google services subject to consent. Failure to comply may have a <a href=\"https:\/\/biskoui.ch\/en\/blog\/switzerland-subject-to-google-consent-mode-v2-from-july-2024\/\" target=\"_blank\" rel=\"noopener\">negative impact on your sites and the use of Google services<\/a>. <\/p><p><span style=\"font-family: 'DM sans', sans-serif !important;\">There are two implementation modes for Google Consent Mode v2: <\/span><strong style=\"font-family: 'DM sans', sans-serif !important;\" data-start=\"562\" data-end=\"576\">Basic Mode<\/strong><span style=\"font-family: 'DM sans', sans-serif !important;\"> and <\/span><strong style=\"font-family: 'DM sans', sans-serif !important;\" data-start=\"580\" data-end=\"597\">Advanced Mode<\/strong><span style=\"font-family: 'DM sans', sans-serif !important;\">.<\/span><\/p><p>In this article, discover their differences, advantages and disadvantages to help you make the right choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a5349 elementor-widget elementor-widget-heading\" data-id=\"d6a5349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Consent Mode v2?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4395ea elementor-widget elementor-widget-text-editor\" data-id=\"e4395ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"711\" data-end=\"730\">Consent Mode v2<\/strong> is an API proposed by Google that dynamically adapts the behavior of Google tags (Analytics, Ads, etc.) according to the user&#8217;s consent.<\/p><p>It is also an evolution of Google Consent Mode v1, introduced in September 2020. Google Consent Mode v2, launched in November 2023, adds two new signals<em>(ad_user_data<\/em> and <em>ad_personalization<\/em>) to the two already in existence, providing greater control over data collection and ad personalization based on user consent. This evolution meets the reinforced requirements of GDPR and the Digital Markets Act in Europe, offering greater transparency and granularity on the use of personal data.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1f407b e-flex e-con-boxed e-con e-parent\" data-id=\"f1f407b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff61c2 elementor-widget elementor-widget-heading\" data-id=\"4ff61c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consent Mode v2 made easy with our Biskoui CMP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06108d0 elementor-widget elementor-widget-text-editor\" data-id=\"06108d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Consent Mode v2 <strong>is activated in 3 clicks<\/strong> with Biskoui, our simple and intuitive consent management platform. From our interface, add your Google services, choose Basic or Advanced mode&#8230; and you&#8217;re done! <strong>Your site is easily compliant<\/strong>. <\/p><p>Get 30% off for 3 months with the code: <b>COOKIEMONSTER<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d486b elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e8d486b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/admin.biskoui.ch\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M443.3 267.3c6.2-6.2 6.2-16.4 0-22.6l-176-176c-6.2-6.2-16.4-6.2-22.6 0s-6.2 16.4 0 22.6L393.4 240 16 240c-8.8 0-16 7.2-16 16s7.2 16 16 16l377.4 0L244.7 420.7c-6.2 6.2-6.2 16.4 0 22.6s16.4 6.2 22.6 0l176-176z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try biskoui for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a62434 elementor-widget elementor-widget-heading\" data-id=\"3a62434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Basic Mode vs Advanced Mode: the comparison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c86f67 elementor-widget elementor-widget-text-editor\" data-id=\"4c86f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"\" data-start=\"1247\" data-end=\"1264\"><strong style=\"font-family: 'DM sans', sans-serif !important; font-size: 18px;\" data-start=\"1269\" data-end=\"1283\">Basic Mode<\/strong><span style=\"font-family: 'DM sans', sans-serif !important; font-size: 18px;\"> :<\/span><\/h3><ul data-start=\"1286\" data-end=\"1566\"><li class=\"\" data-start=\"1286\" data-end=\"1365\"><p class=\"\" data-start=\"1288\" data-end=\"1365\"><strong data-start=\"1288\" data-end=\"1312\">No Google tags<\/strong> (Analytics, Ads&#8230;) are triggered without consent.<\/p><\/li><li class=\"\" data-start=\"1366\" data-end=\"1439\"><p class=\"\" data-start=\"1368\" data-end=\"1439\">User data is <strong data-start=\"1393\" data-end=\"1438\">not collected without consent<\/strong>.<\/p><\/li><li class=\"\" data-start=\"1440\" data-end=\"1566\"><p class=\"\" data-start=\"1442\" data-end=\"1566\">The implementation is <strong data-start=\"1468\" data-end=\"1478\">simpler<\/strong>, but entails a <strong data-start=\"1498\" data-end=\"1529\">significant loss of data<\/strong> if the user refuses cookies.<\/p><\/li><\/ul><p class=\"\" data-start=\"1590\" data-end=\"1612\"><strong data-start=\"1593\" data-end=\"1610\">Advanced Mode<\/strong>:<\/p><ul data-start=\"1613\" data-end=\"2039\"><li class=\"\" data-start=\"1613\" data-end=\"1702\"><p class=\"\" data-start=\"1615\" data-end=\"1702\">Google tags are triggered <strong data-start=\"1649\" data-end=\"1681\">as soon as the page is loaded<\/strong>, before consent.<\/p><\/li><li class=\"\" data-start=\"1703\" data-end=\"1813\"><p class=\"\" data-start=\"1705\" data-end=\"1813\">If the user has not yet given his consent, <strong data-start=\"1755\" data-end=\"1777\">anonymous pings<\/strong> without cookies are sent to Google.<\/p><\/li><li class=\"\" data-start=\"1814\" data-end=\"1912\"><p class=\"\" data-start=\"1816\" data-end=\"1912\">If consent is given, the beacons continue to operate normally with full data.<\/p><\/li><li class=\"\" data-start=\"1913\" data-end=\"2039\"><p class=\"\" data-start=\"1915\" data-end=\"2039\">This enables Google to <strong data-start=\"1939\" data-end=\"1968\">model conversions<\/strong> and better estimate performance even with a high refusal rate.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d208314 elementor-widget elementor-widget-heading\" data-id=\"d208314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comparison table: Basic Mode vs Advanced Mode<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5c889 elementor-widget elementor-widget-text-editor\" data-id=\"ea5c889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"min-w-full\" data-start=\"2102\" data-end=\"2943\">\n<thead data-start=\"2102\" data-end=\"2276\">\n<tr data-start=\"2102\" data-end=\"2276\">\n<th data-start=\"2102\" data-end=\"2139\">Criteria<\/th>\n<th data-start=\"2139\" data-end=\"2204\"><strong data-start=\"2141\" data-end=\"2155\">Basic Mode<\/strong><\/th>\n<th data-start=\"2204\" data-end=\"2276\"><strong data-start=\"2206\" data-end=\"2223\">Advanced Mode<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2451\" data-end=\"2943\">\n<tr data-start=\"2451\" data-end=\"2558\">\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2451\" data-end=\"2488\"><strong data-start=\"2453\" data-end=\"2482\">Triggering beacons<\/strong><\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2488\" data-end=\"2520\">After consent only<\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2520\" data-end=\"2558\">Immediately, but in limited mode<\/td>\n<\/tr>\n<tr data-start=\"2559\" data-end=\"2623\">\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2559\" data-end=\"2596\"><strong data-start=\"2561\" data-end=\"2591\">Collection without consent<\/strong><\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2596\" data-end=\"2605\">No<\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2605\" data-end=\"2623\">Anonymous pings<\/td>\n<\/tr>\n<tr data-start=\"2624\" data-end=\"2709\">\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2624\" data-end=\"2661\"><strong data-start=\"2626\" data-end=\"2654\">Technical implementation<\/strong><\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2661\" data-end=\"2670\">Simple (very simple with our CMP biskoui)<\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2670\" data-end=\"2709\">More technical via Consent Mode API (Very simple with CMP biskoui)<\/td>\n<\/tr>\n<tr data-start=\"2710\" data-end=\"2771\">\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2710\" data-end=\"2747\"><strong data-start=\"2712\" data-end=\"2744\">Conversion modeling<\/strong><\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2747\" data-end=\"2764\">Not available<\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2764\" data-end=\"2771\">Yes<\/td>\n\n<\/tr>\n<tr data-start=\"2772\" data-end=\"2853\">\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2772\" data-end=\"2809\"><strong data-start=\"2774\" data-end=\"2793\">Compliance nFADP<\/strong><\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2809\" data-end=\"2823\">Very high<\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2823\" data-end=\"2853\">Compliant if properly configured<\/td>\n<\/tr>\n<tr data-start=\"2772\" data-end=\"2853\">\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2772\" data-end=\"2809\"><strong data-start=\"2774\" data-end=\"2793\">Compliance GDPR<\/strong><\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2809\" data-end=\"2823\">Very high<\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2823\" data-end=\"2853\">Compliant if properly configured<\/td>\n<\/tr>\n<tr data-start=\"2854\" data-end=\"2943\">\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2854\" data-end=\"2891\"><strong data-start=\"2856\" data-end=\"2887\">Impact on performance<\/strong><\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2891\" data-end=\"2910\">Data loss<\/td>\n<td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"2910\" data-end=\"2943\">Partial data modeled<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4205a6 elementor-widget elementor-widget-heading\" data-id=\"a4205a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why choose one over the other?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f01af elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a9f01af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3002\" data-end=\"3130\"><strong data-start=\"3002\" data-end=\"3016\">Basic Mode<\/strong>: recommended if your priority is compliance and you are willing to lose some visitor data.<\/p><p class=\"\" data-start=\"3133\" data-end=\"3301\"><strong data-start=\"3133\" data-end=\"3150\">Advanced Mode<\/strong>: recommended if you want to optimize your advertising performance and keep an estimate of your conversions, even without full consent. Please note the prerequisites. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0729b53 elementor-widget elementor-widget-heading\" data-id=\"0729b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When is Advanced Mode really useful?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303ddde elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"303ddde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The real advantage of <strong data-start=\"196\" data-end=\"213\">Advanced Mode<\/strong> in <strong data-start=\"222\" data-end=\"248\">Google Consent Mode v2<\/strong> is that it enables Google to continue receiving anonymous signals even when users refuse cookies. These signals, known as <strong data-start=\"396\" data-end=\"416\">cookieless pings<\/strong>, are then used to feed statistical models capable of estimating conversions and missing behavior. Thanks to this <strong data-start=\"561\" data-end=\"577\">modeling<\/strong>, Google can partially reconstruct advertising and analytical performance, giving advertisers a more complete view of their results.  <\/p><p>However, for this modeling to be possible, it is essential to have a <strong data-start=\"829\" data-end=\"889\">sufficient volume of conversions and consented data<\/strong>. According to Google, this is the volume of data required to generate the model: <\/p><ul><li data-start=\"68\" data-end=\"649\">The property must collect at least <strong data-start=\"99\" data-end=\"128\">1,000 events per day<\/strong> with analytics_storage=&#8217;denied&#8217; for <strong data-start=\"171\" data-end=\"194\">at least seven days<\/strong>.<\/li><li data-start=\"68\" data-end=\"649\">The property has at least <strong data-start=\"230\" data-end=\"263\">1,000 daily users<\/strong> sending events with <code data-start=\"293\" data-end=\"322\">analytics_storage='granted'<\/code> for <strong data-start=\"331\" data-end=\"367\">at least 7 of the last 28 days<\/strong>.<\/li><li data-start=\"68\" data-end=\"649\">It may take <strong data-start=\"387\" data-end=\"440\">more than 7 days of meeting this data threshold<\/strong> over this 28-day period for the model to be properly trained; however, even additional data may not be enough to enable Analytics to train the model.<\/li><\/ul><div> <\/div><div>More information on <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/11161109?hl=en-GB\" target=\"_blank\" rel=\"noopener\">behavior modeling for Consent mode<\/a>.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734f2d2 elementor-widget elementor-widget-heading\" data-id=\"734f2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I check the status of the model?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6d86f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab6d86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Google Analytics 4, go to the menu:<\/p><p><strong><em>Administration \u2192<\/em><\/strong> <strong><em>Data display<\/em><\/strong> \u2192 <strong><em>Identity for reporting<\/em><\/strong>.<\/p><p>In this section you can activate or deactivate modeling (active by default) and check whether the data model is already active.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0939564 elementor-widget elementor-widget-heading\" data-id=\"0939564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I check that Consent Mode v2 is activated?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6499cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b6499cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Google Analytics 4, go to the menu:<\/p><p><strong><em>Administration \u2192 <\/em><em>Data collection and modification <\/em>\u2192 <em>Consent settings<\/em><\/strong>.<\/p><p>In this section you can view the various Consent Mode v2 statuses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee0f27 elementor-widget elementor-widget-heading\" data-id=\"0ee0f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: which mode should you choose for your site?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be77e2e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"be77e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"174\" data-end=\"515\">The choice between <strong data-start=\"189\" data-end=\"203\">Basic Mode<\/strong> and <strong data-start=\"207\" data-end=\"224\">Advanced Mode<\/strong> in Google Consent Mode v2 depends above all on your site&#8217;s strategy and capabilities.<\/p>\n<p class=\"\" data-start=\"174\" data-end=\"515\"><strong data-start=\"324\" data-end=\"338\">Basic<\/strong> Mode remains the simplest and safest solution for ensuring strict compliance with GDPR, but at the cost of significant data loss in the event of refusal of consent.<\/p>\n<p class=\"\" data-start=\"517\" data-end=\"999\"><strong data-start=\"533\" data-end=\"550\">Advanced<\/strong> Mode is particularly interesting, as it allows you to send anonymous signals to Google and benefit from <strong data-start=\"667\" data-end=\"720\">conversion and behavior modeling<\/strong>. However, this option is <strong data-start=\"768\" data-end=\"856\">only<\/strong> really useful <strong data-start=\"768\" data-end=\"856\">if your site has a sufficient volume of data and consented events<\/strong>. Without this data, modeling cannot be activated, or remains too imprecise to be exploitable, rendering Advanced Mode useless.  <\/p>\n<p class=\"\" data-start=\"1001\" data-end=\"1075\">So <strong data-start=\"1004\" data-end=\"1040\">before choosing Advanced Mode,<\/strong> it&#8217;s essential to evaluate :<\/p>\n<ul data-start=\"1076\" data-end=\"1197\">\n<li class=\"\" data-start=\"1076\" data-end=\"1108\">\n<p class=\"\" data-start=\"1078\" data-end=\"1108\">your <strong data-start=\"1084\" data-end=\"1108\">consent rate<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1109\" data-end=\"1168\">\n<p class=\"\" data-start=\"1111\" data-end=\"1168\">the <strong data-start=\"1114\" data-end=\"1166\">volume of events and conversions granted<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1169\" data-end=\"1197\">\n<p class=\"\" data-start=\"1171\" data-end=\"1197\">and your <strong data-start=\"1180\" data-end=\"1197\">overall traffic<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb3a89 elementor-widget elementor-widget-heading\" data-id=\"3cb3a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624e18e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"624e18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"174\" data-end=\"515\"><strong data-start=\"1213\" data-end=\"1227\" style=\"font-family: \"DM sans\", sans-serif !important;\">Basic Mode<\/strong><span style=\"font-family: \"DM sans\", sans-serif !important;\"> for simplicity and strict compliance.<\/span><\/p><p class=\"\" data-start=\"1199\" data-end=\"1424\"><strong data-start=\"1275\" data-end=\"1292\">Advanced Mode<\/strong> if, and only if, you have <strong data-start=\"1322\" data-end=\"1374\">the volumes and quality of data required<\/strong> to enable reliable and useful modeling.<\/p>\n<p data-start=\"1199\" data-end=\"1424\">Questions about implementing Google Consent Mode v2 on your website? Please don&#8217;t hesitate to contact <a href=\"mailto:support@biskoui.ch\">support@biskoui.ch<\/a> if you have any questions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f36730f\" data-id=\"f36730f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-656b560\" data-id=\"656b560\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933179e elementor-widget elementor-widget-heading\" data-id=\"933179e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See also:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8f986 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"9d8f986\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4294 post type-post status-publish format-standard has-post-thumbnail hentry category-user-guides\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/biskoui.ch\/en\/blog\/guide-blocking-google-maps-cookies-with-biskoui\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-1024x606.png\" class=\"attachment-large size-large wp-image-4285\" alt=\"\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-1024x606.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-300x178.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-768x454.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui.png 1041w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/biskoui.ch\/en\/blog\/guide-blocking-google-maps-cookies-with-biskoui\/\" aria-label=\"Read more about Guide: Blocking Google Maps cookies with biskoui\" tabindex=\"-1\" >\n\t\t\tRead the article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4170 post type-post status-publish format-standard has-post-thumbnail hentry category-user-guides\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/biskoui.ch\/en\/blog\/activate-microsoft-uet-consent-mode-in-2-clicks-with-biskoui\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-1024x606.png\" class=\"attachment-large size-large wp-image-4181\" alt=\"Cover image for blog article about Microsoft UET Consent Mode 2-clicks setup with biskoui.ch\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-1024x606.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-300x178.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-768x454.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_.png 1041w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/biskoui.ch\/en\/blog\/activate-microsoft-uet-consent-mode-in-2-clicks-with-biskoui\/\" aria-label=\"Read more about Activate Microsoft UET Consent Mode in 2 clicks with Biskoui\" tabindex=\"-1\" >\n\t\t\tRead the article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4117 post type-post status-publish format-standard has-post-thumbnail hentry category-compliance\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/biskoui.ch\/en\/blog\/google-consent-mode-v2-basic-or-advanced-mode-whats-the-difference\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-1024x606.png\" class=\"attachment-large size-large wp-image-4121\" alt=\"Google Consent Mode v2 Basic or Advanced Mode, what&#039;s the difference ?\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-1024x606.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-300x178.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-768x454.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_.png 1041w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/biskoui.ch\/en\/blog\/google-consent-mode-v2-basic-or-advanced-mode-whats-the-difference\/\" aria-label=\"Read more about Google Consent Mode v2: Basic or Advanced Mode, what&#8217;s the difference?\" tabindex=\"-1\" >\n\t\t\tRead the article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Consent Mode v2 offers two modes: Basic and Advanced. Discover their differences, advantages and disadvantages to choose the one that&#8217;s right for you. <\/p>\n","protected":false},"author":1,"featured_media":4121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-4117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Consent Mode v2: Basic or Advanced Mode, what&#039;s the difference?<\/title>\n<meta name=\"description\" content=\"Google Consent Mode v2 offers two modes: Basic and Advanced. 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