{"id":2723,"date":"2024-05-01T16:27:35","date_gmt":"2024-05-01T14:27:35","guid":{"rendered":"https:\/\/biskoui.ch\/blog\/switzerland-subject-to-google-consent-mode-v2-from-july-2024\/"},"modified":"2024-06-04T14:47:29","modified_gmt":"2024-06-04T12:47:29","slug":"switzerland-subject-to-google-consent-mode-v2-from-july-2024","status":"publish","type":"post","link":"https:\/\/biskoui.ch\/en\/blog\/switzerland-subject-to-google-consent-mode-v2-from-july-2024\/","title":{"rendered":"Switzerland subject to Google Consent Mode v2 from July 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2723\" class=\"elementor elementor-2723 elementor-2645\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c55b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c55b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13cd96f\" data-id=\"13cd96f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e93a469 elementor-widget elementor-widget-spacer\" data-id=\"e93a469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cabc6a elementor-widget elementor-widget-post-info\" data-id=\"4cabc6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d17cca2 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/biskoui.ch\/en\/blog\/author\/gilles\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tGilles\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fabcb4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/biskoui.ch\/en\/blog\/2024\/05\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M112 0c8.8 0 16 7.2 16 16V64H320V16c0-8.8 7.2-16 16-16s16 7.2 16 16V64h32c35.3 0 64 28.7 64 64v32 32V448c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V192 160 128C0 92.7 28.7 64 64 64H96V16c0-8.8 7.2-16 16-16zM416 192H32V448c0 17.7 14.3 32 32 32H384c17.7 0 32-14.3 32-32V192zM384 96H64c-17.7 0-32 14.3-32 32v32H416V128c0-17.7-14.3-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>01.05.2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db4d2bf elementor-widget elementor-widget-text-editor\" data-id=\"db4d2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s official: as of July 31, 2024, Google will extend the scope of its <a href=\"https:\/\/www.google.com\/intl\/fr\/about\/company\/user-consent-policy\/\"><br \/>\n  <span style=\"color: #c48d00;\">consent rules in the European Union to Switzerland.<\/span><br \/>\n<\/a> to Switzerland. From this date onwards, advertisers will need to obtain the consent of Swiss users for the use of cookies or local storage for the purpose of collecting, sharing and using personal data to personalize advertising. This follows Google&#8217;s efforts in strengthening user privacy and complying with ever-changing regulations in the European Economic Area (EEA), Switzerland and the North.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a5349 elementor-widget elementor-widget-heading\" data-id=\"d6a5349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reminder: what is Google Consent Mode v2?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b15388 elementor-widget elementor-widget-text-editor\" data-id=\"4b15388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launched in November 2023, Google Consent Mode v2 represents an evolution of their proprietary consent. It reinforces the communication of user preferences regarding cookies to Google tags on websites. Version 2 offers more precise control over how cookies are managed according to user preferences. This makes it easier to comply with privacy regulations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a62434 elementor-widget elementor-widget-heading\" data-id=\"3a62434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do I need to set up Google Consent Mode v2?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c86f67 elementor-widget elementor-widget-text-editor\" data-id=\"4c86f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you use Google Analytics or Google Ads, Google requires the implementation of Google Consent Mode v2 by July 31, 2024. It is important to remember that these services are subject to consent under the New Federal Act on Data Protection (nFADP).<\/p>\n<p>As for Google, failure to implement their Google Consent Mode v2 may result in penalties such as..:<\/p>\n<p><b>The limitation on remarketing<br \/><\/b>Without Google Consent Mode v2, you can&#8217;t do targeted remarketing, which is essential to reach interested users again.<\/p>\n<p><span style=\"font-weight: bold;\">The limitation of conversion data<br \/><\/span>Not using Google Consent Mode v2 limits your ability to accurately measure conversions. This reduces the effectiveness of your campaigns.<\/p>\n<p><span style=\"font-weight: bold;\">A negative impact on ad performance<\/span><br \/>Ignoring Google Consent Mode v2 can have a negative impact on the overall performance of your ads, as you miss out on essential user data for optimization.<\/p>\n<p><b>A negative impact on SEO<\/b><br \/>Although this is not 100% confirmed, it could be that failure to comply with Google&#8217;s consent guidelines has a negative impact on SEO.<\/p>\n<p><b>Restrictions on Google services<br \/><\/b>Please note that Google may take action against website publishers who fail to comply with the guidelines for implementing Google Consent Mode v2. This may include restrictions on access to services or other sanctions related to the use of Google products on your site.<b><br \/><\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d208314 elementor-widget elementor-widget-heading\" data-id=\"d208314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I implement Google Consent Mode v2?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb36d2 elementor-widget elementor-widget-text-editor\" data-id=\"2bb36d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Consent Mode v2 is configured via your consent management platform. Make sure it is compatible with Google Consent Mode v2.<\/p>\n<p>Our biskoui platform is compatible with Google Consent Mode v2, whatever your subscription level. We have a 1-click integration mode, but more advanced integrations are also possible. For more details on integration, please consult our <span style=\"color: #c48d00;\"><a style=\"color: #c48d00;\" href=\"https:\/\/biskoui.ch\/en\/blog\/guide-de-configuration-du-google-consent-mode-v2-avec-biskoui\/\">Google Consent Mode V2 Configuration Guide with biskoui<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124fc40 elementor-widget elementor-widget-heading\" data-id=\"124fc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need to bring your site into compliance with Google Consent Mode v2?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f01af elementor-widget elementor-widget-text-editor\" data-id=\"a9f01af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Biskoui is the 100% Swiss consent platform that easily brings your website into compliance with the nFADP while being 100% compatible with Google Consent Mode v2.<\/p>\n<p><a href=\"https:\/\/admin.biskoui.ch\/register\"><span style=\"color: #c48d00;\">Create your account<\/span><\/a>&nbsp;now and use our free version.<\/p>\n<p><span style=\"background-color: var( --e-global-color-6c3e59b );\">Our support team is available by e-mail at&nbsp;<\/span><span style=\"color: #c48d00;\"><a style=\"background-color: #fcf4f0; color: #c48d00;\" href=\"mailto:support@biskoui.ch\">support@biskoui.ch<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f36730f\" data-id=\"f36730f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-656b560\" data-id=\"656b560\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933179e elementor-widget elementor-widget-heading\" data-id=\"933179e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See also:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8f986 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"9d8f986\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4294 post type-post status-publish format-standard has-post-thumbnail hentry category-user-guides\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/biskoui.ch\/en\/blog\/guide-blocking-google-maps-cookies-with-biskoui\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-1024x606.png\" class=\"attachment-large size-large wp-image-4285\" alt=\"\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-1024x606.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-300x178.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui-768x454.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/08\/nFADP-and-Google-Maps-integrations-with-biskoui.png 1041w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/biskoui.ch\/en\/blog\/guide-blocking-google-maps-cookies-with-biskoui\/\" aria-label=\"Read more about Guide: Blocking Google Maps cookies with biskoui\" tabindex=\"-1\" >\n\t\t\tRead the article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4170 post type-post status-publish format-standard has-post-thumbnail hentry category-user-guides\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/biskoui.ch\/en\/blog\/activate-microsoft-uet-consent-mode-in-2-clicks-with-biskoui\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-1024x606.png\" class=\"attachment-large size-large wp-image-4181\" alt=\"Cover image for blog article about Microsoft UET Consent Mode 2-clicks setup with biskoui.ch\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-1024x606.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-300x178.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_-768x454.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/05\/Microsoft-UET-Consent-Mode-2-clicks-setup-with-biskoui.ch_.png 1041w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/biskoui.ch\/en\/blog\/activate-microsoft-uet-consent-mode-in-2-clicks-with-biskoui\/\" aria-label=\"Read more about Activate Microsoft UET Consent Mode in 2 clicks with Biskoui\" tabindex=\"-1\" >\n\t\t\tRead the article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4117 post type-post status-publish format-standard has-post-thumbnail hentry category-compliance\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/biskoui.ch\/en\/blog\/google-consent-mode-v2-basic-or-advanced-mode-whats-the-difference\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-1024x606.png\" class=\"attachment-large size-large wp-image-4121\" alt=\"Google Consent Mode v2 Basic or Advanced Mode, what&#039;s the difference ?\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-1024x606.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-300x178.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_-768x454.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2025\/04\/Google-Consent-Mode-v2_-Basic-or-Advanced-Mode-whats-the-difference_.png 1041w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/biskoui.ch\/en\/blog\/google-consent-mode-v2-basic-or-advanced-mode-whats-the-difference\/\" aria-label=\"Read more about Google Consent Mode v2: Basic or Advanced Mode, what&#8217;s the difference?\" tabindex=\"-1\" >\n\t\t\tRead the article \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From July 31, 2024, Google will extend its user consent rules to Switzerland. Advertisers will need to obtain the consent of Swiss users for the use of cookies or local storage related to the collection and use of personal data for personalized advertising purposes. Google Consent Mode v2, launched in November 2023, offers greater control over cookie management in accordance with privacy regulations.<\/p>\n","protected":false},"author":1,"featured_media":2687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland subject to Google Consent Mode v2 from July 2024<\/title>\n<meta name=\"description\" content=\"From July 31, 2024, Google is extending its user consent rules to Switzerland to strengthen privacy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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