{"id":1989,"date":"2024-01-22T17:40:27","date_gmt":"2024-01-22T16:40:27","guid":{"rendered":"https:\/\/biskoui.ch\/?p=1989"},"modified":"2024-04-16T16:39:38","modified_gmt":"2024-04-16T14:39:38","slug":"installing-a-service-via-google-tag-manager","status":"publish","type":"post","link":"https:\/\/biskoui.ch\/en\/blog\/installing-a-service-via-google-tag-manager\/","title":{"rendered":"Installing a service via Google Tag Manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1989\" class=\"elementor elementor-1989\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c2276 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c2276\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c21a2bb\" data-id=\"c21a2bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3b673 elementor-widget elementor-widget-heading\" data-id=\"0e3b673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8780e4c elementor-widget elementor-widget-text-editor\" data-id=\"8780e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article is a guide on how to integrate a service via Google Tag Manager (GTM).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4476dda elementor-widget elementor-widget-heading\" data-id=\"4476dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prerequisites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22d059 elementor-widget elementor-widget-text-editor\" data-id=\"c22d059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">The GTM tag must already be installed on your website.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0455680 elementor-widget elementor-widget-heading\" data-id=\"0455680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating the trigger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265f732 elementor-widget elementor-widget-text-editor\" data-id=\"265f732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Please note that you will need to repeat the following steps for each services you want to install via Google Tag Manager.<\/p><ol><li>Log into the biskoui console (<a href=\"https:\/\/admin.biskoui.ch\">https:\/\/admin.biskoui.ch<\/a>)<\/li><li>Navigate to the <b>Services<\/b> tab and click <b>Add a service<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image2-e1705944605841.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2009 size-large\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image2-e1705944605841-1024x329.png\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"800\" height=\"257\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image2-e1705944605841-1024x329.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image2-e1705944605841-300x96.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image2-e1705944605841-768x247.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image2-e1705944605841-1536x493.png 1536w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image2-e1705944605841.png 1762w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/b><\/li><li>\u00a0Search for the service you would like to add<\/li><li>Once the service selected, in the drop down menu under <b>Intergration mode<\/b>, select <b>Google Tag Manager (GTM)<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image5.png\"><img decoding=\"async\" class=\"alignnone wp-image-2026 size-large\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image5-1024x439.png\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"800\" height=\"343\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image5-1024x439.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image5-300x129.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image5-768x329.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image5.png 1507w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/><\/b><\/li><li>Copy the event to your clipboard using the <b>Copy<\/b>\u00a0button<\/li><li>Open your Google Tag Manager console (<a href=\"https:\/\/tagmanager.google.com\">https:\/\/tagmanager.google.com<\/a>)<\/li><li>Go to the <b>Triggers<\/b> menu and click <b>New<\/b> button<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image3.png\"><img decoding=\"async\" class=\"alignnone wp-image-2029\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image3-1024x435.png\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"900\" height=\"383\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image3-1024x435.png 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image3-300x128.png 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image3-768x327.png 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image3-1536x653.png 1536w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/image3.png 1999w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/li><li>Type the name of your choice for the trigger and click on the edit icon<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2032 size-large\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions4-1024x348.jpg\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"800\" height=\"272\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions4-1024x348.jpg 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions4-300x102.jpg 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions4-768x261.jpg 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions4.jpg 1296w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/li><li>Select the <b>Custom event <\/b>trigger type (further down in the list)<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2035\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions5.jpg\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"800\" height=\"566\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions5.jpg 1013w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions5-300x212.jpg 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions5-768x544.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/li><li>Paste the previously copied trigger from the biskoui admin console and click the\u00a0<b>Save <\/b>button<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions6-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2064\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions6-1-1024x351.jpg\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"900\" height=\"309\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions6-1-1024x351.jpg 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions6-1-300x103.jpg 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions6-1-768x264.jpg 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions6-1-1536x527.jpg 1536w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions6-1.jpg 1914w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c5cee elementor-widget elementor-widget-heading\" data-id=\"e9c5cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating the tag and selecting the trigger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64bc06 elementor-widget elementor-widget-text-editor\" data-id=\"d64bc06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Go to the <b>Tags\u00a0<\/b>menu and click\u00a0<span style=\"font-weight: bold;\">New<\/span>\u00a0button<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions7-1024x328.jpg\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"900\" height=\"288\" \/><\/a><\/li><li>\u00a0Type the name of your choice for the Tag and click on the edit icon on the <b>Tag Configuration<\/b> box<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2071 size-large\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions8-1024x472.jpg\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"800\" height=\"369\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions8-1024x472.jpg 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions8-300x138.jpg 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions8-768x354.jpg 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions8-1536x709.jpg 1536w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions8.jpg 1918w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/li><li>In the list, find the service you want to add, if the service is not part of Google Tag Manager&#8217;s pre-built list, choose Custom HTML instead and paste your the script that was provided by your service.<\/li><li>Once the tag configured, set the trigger by clicking on the edit icon in the <b>Triggering<\/b> box (the screenshot below show an example based on a Custom HTML tag)<br \/><a href=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2074\" src=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions10.jpg\" alt=\"Instructions screenshot for the integration of biskoui consent management platform with Google Tag Manager\" width=\"900\" height=\"587\" srcset=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions10.jpg 1656w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions10-300x196.jpg 300w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions10-1024x668.jpg 1024w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions10-768x501.jpg 768w, https:\/\/biskoui.ch\/wp-content\/uploads\/2024\/01\/biskoui-gtm-instructions10-1536x1002.jpg 1536w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/li><li>Select the trigger you have just created and click on the <b>Save <\/b>button<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33188c elementor-widget elementor-widget-text-editor\" data-id=\"b33188c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Congratulations! You have successfully created a service that is managed through Google Tag Manager.&nbsp;<span style=\"background-color: var( --e-global-color-6c3e59b );\">If you wish to add more services, you will need to repeat this procedure for each services you create.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd80770 elementor-widget elementor-widget-heading\" data-id=\"fd80770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need help with your Google Tag Manager integrations?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ad5ea elementor-widget elementor-widget-text-editor\" data-id=\"d9ad5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our support team is available at <a href=\"mailto:support@biskoui.ch\">support@biskoui.ch<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction This article is a guide on how to integrate a service via Google Tag Manager (GTM). Prerequisites The GTM tag must already be installed on your website. Creating the trigger Please note that you will need to repeat the following steps for each services you want to install via Google Tag Manager. Log into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Installing a service via Google Tag Manager<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biskoui.ch\/en\/blog\/installing-a-service-via-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Installing a service via Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Introduction This article is a guide on how to integrate a service via Google Tag Manager (GTM). Prerequisites The GTM tag must already be installed on your website. Creating the trigger Please note that you will need to repeat the following steps for each services you want to install via Google Tag Manager. Log into [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biskoui.ch\/en\/blog\/installing-a-service-via-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"biskoui\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-22T16:40:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T14:39:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/biskoui.ch\/wp-content\/uploads\/2023\/11\/Wordpress-integration-biskoui-consent-management-platform-Suisse.png?_t=1713278378\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gilles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gilles\" \/>\n\t<meta name=\"twitter:label2\" 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